Labor Day Sale Marketing Campaign
Camp Scratchers “What’ll ya win” booklet
3D Coin by negoo-s on Freepik
Art Director
Art Director
MY ROLES
Visual Language Development
Branding
Design
Illustration
I wanted to showcase a couple of different examples of illustrative design branding packages I’d created for three different pieces: Campoween, a Halloween event promotion campaign, Labor Day Thing, a labor day sale marketing campaign, and lastly Camp Scratchers, a lottery of the day booklet.
The key campaign goals here were to create a flexible branding packages that were brimming with personality and could be used across social platforms, e-mail, and print for in-store signage. I created packages that had lots of badges and stylistic spot illustrations to accompany the typography, color story, textures, and patterns I crafted for the full package. For the booklet, the idea was to make a pun and joke dense design with plenty of fun elements to attract kids and adults alike.
Below you’ll find examples of each campaign’s branding and it’s personality driven illustrations.
Copyright CAMP 2024. Creative Director, Ekta Mody.
3D Coin by negoo-s on Freepik
