The ENCANTO x CAMP Experience: Enter Through the Magic Door

Discover Casita and meet La Familia Madrigal!
Go ahead and click through the gallery to feel the experience unfold.

Making Some Magic

So how could we make it feel like a real market once you came through the magic door?
I looked at real markets to study hand-written signs (both photos below were taken by me).

We decided wanted to make two core types of signs: the signs with the official CAMPxEncanto
branding for more practical signage and hand-lettered market signage. So these are how the market signs turned out!

The Market Signage in Encanto x CAMP

See examples of my handwritten signs below and how they added to the immersion.

The 360 Experience

You need lot of printed things to help guide and signal audiences, whether it’s to play a fun game of riddles, to show pricing, for packaging in-store items—you name it! Below you’ll find a small sample of what I touched creatively, whether full on asset designs or preparing for print. The pieces below are game cards, a step-and-repeat, jewelry packaging, and in-store signage, though there were many more assets that landed on my desk which were needed to support a show of this size!

Con prisa, Let’s Get The Word Out!

When you’re a small team, you tackle so many touch points of an experience.
A major one is marketing! We had to get the word out on multiple platforms. Here’s a sample of some of my work: e-mails, website landing pages, store landing pages; all of it needs to be wrapped in branding to signal it’s associated with the show.