Art Director
Art Director
WHAT I DID AS ART DIRECTOR
Brand Identity, Visual Direction, and Conceptualization
Lead Designer on Show-Graphics
Motion Graphics Design Direction
Marketing Material Designs/Retouching
Every Size Tries was a show about women trying the same trend on different body types and then assigning a score to the trend. Meant to be body positive, funny, chic, and fashion forward, I chose bright coloring, classic mixed with ultra modern, and ultimately landed on a clean look for the show. You can see some of the designs and the logo+ logo animation below. The logo was based off of the idea of measuring out, designing, sewing, and piecing together clothing.
The handwritten font combined with the very digital looking font was referencing measurement sheets and hand-drawn fashion designs. The photo-based graphics were there because so much of fashion centers around photographic showcasing; I wanted some of them to be bursting out of the boxes to break up the shapes, too, so it didn’t reduce the layout to a pure grid and felt almost like a first-pass paste-up for a fashion magazine. The neon colors were modern and broke up the sleek black and white aesthetic, too; I really wanted those elements in there because how we shot the show was very black and white as well.
At the bottom of the page, you can see a full episode should you like to.
Directly above, you’ll see the very bare bones of the branding. Below, you’ll see examples of the designs and some of the resulting animations. The animation style was meant to feel very in-the-moment, as though the moving picture was being marked up by an invisible hand and computer. I wanted it to feel like tactile meets digital since the original inspiration for the designs were fashion magazine paste-ups, hand-drawn fashion designs, and measurement sheets.